What is Cmkg?
What is Cmkg?
CMKG is an accredited training company that helps simplify the certification. approach for individuals, teams and organizations through: * Discovery exams to understand what level of certification is appropriate for you. * CPCA & CPCM Practice exams.
What is category management in retail management?
Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish.
What is CPCA certification?
Certified Professional Category Analysts (CPCA) possess basic Industry knowledge, spreadsheet and presentation skills. Here is a list of the STANDARDS needed to achieve certification: Basic Industry Knowledge. Category Management History and Process. Pricing Analysis.
What is the difference between a category manager and a buyer?
Category Managers: They’re in charge of purchasing those goods from suppliers for sale on store shelves. Unlike a Buyer role, a Category Manager is strategic, with oversight over the sourcing and Procurement process. They’re managing the company’s vendor relationships for the particular category.
How can I become a good category manager?
A category manager needs a broad range of skills to be successful: Hard analytical skills, such as the ability to analyze large swaths of data to identify trends and gaps in the market, the ability to implement a strategic plan aligned with the goals of the business, as well as soft skills to communicate and negotiate …
What is category management in FMCG?
CPG/FMCG goods include meat products, fruits, vegetables, baked products, and dairy products. Therefore CPG Category Management is the skill of managing a group of these products within a retailer to best meet the shopper’s needs.
What do category managers do?
Category managers are integral to the development and success of a product or service. It is their job to manage the product category or range and be responsible for the pricing and overall promotion of that product or service. Exceptional communication skills are also key for category managers.
What is a good category manager?
Ultimately, a category manager must have extensive experience in understanding consumer needs and the retail environment. They must possess a commercial mindset and full comprehension of marketing and sales principles. Exceptional communication skills are also key for category managers.