In 2020, the average CPC of Facebook ads is between \$0.70 and \$1.01. As you can see, the advertising costs dropped slightly at the beginning of the year and have been climbing in April and May 2020. You’ll also want to note another metric many advertisers care about: the CPM, or cost per 1,000 views.

In India, the average cost click for Facebook advertising is around ₹0.51 to ₹2.26. However, the average CPC varies based on the industry and the target audience. Interestingly, Facebook’s advertising cost in India is way below the global average CPC of around \$0.97 (₹64).

What is the cost per install?

Cost Per Install (CPI) is the price to acquire a new customer from paid advertisements. This metric refers to paid installs in contrast to organic installs.

Minimum Budget for Facebook Ads If you have a small- to mid-sized business or are new to Facebook ads, give yourself a budget of around \$1.00-\$3.50/day for your first few campaigns. Starting off with a low daily budget will allow you to see which ads are most effective, and you can later adjust your budget if needed.

So if you want to use Facebook to reach a wider audience, generate new leads and convert more customers – Facebook ads are 100% worth it. In fact, Some companies need to invest in highly organised campaigns with well-produced creatives to stand out from their competition.

#### How much does it cost to advertise?

The average cost per click for most verticals is \$2-\$4, while more competitive industries like lawyers, insurance, and loans can cost \$50 per click!…ONLINE ADVERTISING IS COSTS IN 2021.

Platform Average CPC Average CPM

#### How do I calculate cost per install?

The formula for calculating Cost Per Install is simple. It’s your total ad spend divided by the number of installs. (e.g. a \$10,000 ad produces 6,500 installs for a \$1.54 CPI).

What is a good cost per app install?

Key Average Cost Per Install Statistics: Average mobile app CPI – \$0.93 (APAC), \$1.03 (EMEA), \$0.34 (Latin America), \$5.28 (North America) iOS app CPI Globally – \$3.6. Android app CPI Globally (Google Play market) – \$1.22.

## Why are FB CPMS so expensive?

Some audiences are more expensive than others to target on Facebook. Why? Because they’re more competitive. Keep in mind that your ads may be competing with ads from companies that aren’t even in your exact industry.

Every Business Can Afford Facebook’s Inexpensive Ads. Clearly, how much you spend is important. But, for as little as \$1 a day, you can make a real impact. According to Moz, by spending \$1 per day on Facebook ads, you have the chance to get in front of about 4,000 people that wouldn’t have seen your ad otherwise.